![]() ![]() The Seattle councilman who sponsored the legislation gained publicity by saying his office would serve as a drop-off point for constituents' unwanted phone books - until the resulting heap became too much to handle. It intended to create an opt-out registry for Seattle residents who didn't want to receive the Yellow Pages, and would have paid for the registry by charging distributors a $100 annual license fee plus disposal fees. The Seattle ordinance, passed two years ago, was weaker than San Francisco's. The pilot program has been on hold ever since. In this technology-driven age, an increasing number of Americans are turning to online search engines while their phone books sit unused, yet yellow pages. District Court to overturn the law, again claiming First Amendment protection. The program was due to begin in May, but a trade group representing publishers of the Yellow Pages sued San Francisco in U.S. The idea was to prevent the unwanted books from ending up in the recycling bin or landfill. Distributors could also have made the books available at community centers and shopping centers. In an effort to consolidate consumer privacy preferences, most of the largest marketing organizations respect both government mandated and private-sector shared opt-out lists. To receive one of the books, residents instead would have had to be at home and accept the delivery or give previous approval via phone, mail or a note left on the front door. The San Francisco Board of Supervisors passed legislation in May 2011 that Chiu wrote, with help from the Department of the Environment, to create a three-year pilot program to prohibit Yellow Pages distributors from dropping unsolicited phone books on residents' doorsteps. But Chiu said the city wouldn't abandon its plans to cut down on phone book waste and said he would work to "evaluate what changes might be necessary." Pilot program "This is an unfortunate misreading of the First Amendment, and it protects giant corporate polluters that litter our San Francisco doorsteps with 1.6 million unwanted Yellow Pages books each year," he said.īoth sides said Monday's ruling dooms San Francisco's chances of having its legislation upheld in court because it is stronger than Seattle's ordinance. Supervisor David Chiu, author of San Francisco's ordinance, said he strongly disagreed with the ruling. As Read Write Web points out, 'nearly 70 of adults in the United States 'rarely or never' use the phone book. Residents can send any questions or concerns regarding the distribution of the Yellow Pages in the Wilton area via email and include name, address, contact information, and specific details regarding the nature of the question or concern."The First Amendment does not make protection contingent on the perceived value of certain speech," the court wrote. On February 1, the National Yellow Pages Association and the Association of Directory Publishers launched YellowPagesOptOut, an easy-to-use website where customers can 'opt out' of the Yellow Pages's automatic home delivery service. Yellow Pages directories are 100% recyclable and residents are asked to recycle their outdated directories. Once complete, you will be sent a confirmation email. Data submitted will never be used for marketing purposes and never be given to third parties. Simply go to enter your zip code and follow the prompts to make your choice. Find people and find the right business and get things done YP, the new way to do, aka Yellow Pages. It is a free, convenient, and secure way to limit or stop home delivery of telephone directories. YP.com local search connects you with over 19 million local businesses. Heres why: OneRep performs YellowPages removal. 20, 2020, to opt out of the upcoming 2021 Fairfield County Yellow Pages. The easiest way to opt out of YellowPages and 194 other sites is to use OneRep automated removal tool. ![]() To request to opt-out of future Yellow Pages deliveries, visit the Yellow Pages Opt-Out website, the official site that the Yellow Pages industry provides at no cost to users, cities, and states. Residents have a choice as to whether or not they would like to receive the updated Yellow Pages directory. The 2021 Fairfield County Yellow Pages is scheduled for delivery to Wilton homes starting in February 2021.
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